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Kiko Live introduces cash-on-delivery for online grocery orders, driving 30% surge in kirana revenues

The feature, introduced after a successful pilot, led to a 30% increase in daily online orders and a corresponding 30% boost in online revenues for participating Kirana stores

New Delhi: Kiko Live, a quick commerce platform empowering Kirana stores, has launched a Cash-on-Delivery (COD) option for online grocery orders — a move that brings the trusted neighbourhood retail experience into the digital age, a release by the company said on Thursday.

The feature, introduced after a successful pilot, led to a 30% increase in daily online orders and a corresponding 30% boost in online revenues for participating Kirana stores. The pilot demonstrated that trust and convenience remain critical drivers of consumer behaviour in India’s rapidly evolving e-commerce landscape.

Kiko Live enables local retailers to establish digital storefronts, offering real-time delivery tracking and a fast, frictionless shopping experience. The new COD option mirrors traditional purchasing habits, where customers prefer to pay only after receiving their goods — a model still dominant in India’s grocery ecosystem.

“One of the key reasons customers remain loyal to their neighbourhood Kiranas is the flexibility these retailers offer — whether it’s paying in cash or settling bills through a ‘khata’,” said Alok Chawla, Co-Founder, Kiko Live. “With COD, we’re retaining that trust while giving both customers and sellers a seamless digital experience.”

In a further nod to tradition, Kiko Live has digitised the informal credit system, allowing retailers to assign credit limits to individual customers, track outstanding dues, and maintain detailed transaction records. This not only improves transparency and reduces disputes, but also enhances cash flow management for small retailers.

The initial rollout included 80 Kirana stores across Delhi NCR. While early challenges emerged, such as prank orders, Kiko Live responded by introducing a verification layer. Registered customers can access COD directly, while new users unlock the feature after their first successful delivery. This ensures COD is reserved for genuine buyers and limits disruption to seller operations.

“Each pilot store is now processing over 20 online orders a day,” said Imran Alam, VP – Sales, Kiko Live. “Based on current adoption rates, we expect COD to account for over 50% of online orders across our network within the next 10 to 12 months.”

With this launch, Kiko Live is not only simplifying payment options but also reinforcing the trust that has long defined India’s neighbourhood retail experience.

The post Kiko Live introduces cash-on-delivery for online grocery orders, driving 30% surge in kirana revenues appeared first on India Retailing.



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