Royaloak is charting a growth trajectory with plans to expand globally, scale its domestic retail presence, and diversify its product portfolio
Bengaluru: Indian furniture and home décor brand Royaloak is setting its sights on international expansion, planning to establish 25 brick-and-mortar outlets outside India over the next three years, its Chairman & Co-Founder Vijai Subramaniam told IndiaRetailing.
The global journey will begin with the UAE, gradually extending into European markets.
Domestically, the company is planning to launch 50 new stores across West, East, and North India, reinforcing its pan-India presence.
Bengaluru-based Royaloak’s entrepreneurial story dates back to the early 2000s, when Subramaniam started out with modest furniture stalls at government exhibitions. The brand’s precursor, Oak & Oak, launched its first store in 2004, followed by the development of a supply chain for both local and imported furniture in 2005.
Royaloak officially came into existence in 2010, with the first outlet opening in Banaswadi, Bengaluru. The company entered the online space in 2015.
Today, the retailer boasts a retail footprint with over 200 stores across more than 116 Indian cities, including major metros like Delhi, Mumbai, Bengaluru, Chennai, and Kolkata. Its omnichannel presence is strengthened through online platforms such as Amazon, Flipkart, and Myntra.
The brand presently boasts a portfolio of over 10,000 products, curated from 12 countries. Its offerings span everything from tables, chairs, sofas, recliners, beds, and mattresses to wardrobes, outdoor furniture, and a wide array of home décor accents, including linens and curtains.
Its living room segment leads the charts, contributing around 45% to overall sales, with recliners and sofas—both manual and power motion—ranking as the top performers.
“In the current financial year, we plan to introduce more space-saving yet smart furniture that is trending in international markets. Our products across American, Italian, Turkish, European, Malaysian and Indian (wooden) stores will evolve with time, spanning all furniture categories,” said Subramaniam.
Having crossed the Rs 500 crore annual revenue milestone, the bootstrapped brand now targets a turnover of Rs 1,000 crore by the end of fiscal year (FY) 2026.
With a customer base exceeding 10 million, Royaloak anticipates a 25% surge in both digital engagement and in-store footfalls over the next two years.
“The growth will be driven by the rising demand for new furniture in metro cities and the ongoing trend of home renovations,” Subramaniam further said. “The influx of young couples relocating to other cities, along with the growing influence of home décor trends promoted by influencers, will contribute significantly to this growth.”
The brand notes particularly strong traction in South and East India, while tier-2 and tier-3 cities are showing heightened interest through online channels.
The post Royaloak targets global debut with 25 new stores, eyes Rs 1,000 cr in FY26 appeared first on India Retailing.
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