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American denim brand True Religion makes D2C debut in India

The website is now live in India, offering Indian consumers direct access to True Religion’s signature collections

Bengaluru: American denim and lifestyle brand True Religion has made its digital debut in India with the launch of its official e-commerce website in India, a press release said on Monday.

The website is now live in India, offering Indian consumers direct access to True Religion’s signature collections – from premium denim and casual wear to accessories. The digital storefront will serve as the brand’s official online presence in India, featuring exclusive product drops, curated edits, and a seamless shopping experience tailored for the Indian audience.

“With India’s growing appetite for premium, expressive fashion, this is the perfect moment to bring True Religion’s bold identity to the digital forefront. Through our e-commerce launch, we’re delivering an iconic global brand with a distinctly American attitude directly to Indian consumers—no filters, no compromises” said Apoorv Sen, COO, Iconic India.

With this launch, True Religion aims to establish a strong digital footprint in India and cater to the growing demand for premium lifestyle brands among the country’s fashion-forward consumers.

True Religion entered the Indian market in partnership with Iconic India in May this year. The brand is already available in India through its exclusive offline stores and various online retailers, including Myntra, Iconic India, and Tata CLiQ Luxury.

The post American denim brand True Religion makes D2C debut in India appeared first on India Retailing.



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