Skip to main content

ClickPost launches Prism, enables neighborhood-level revenue intelligence for Q-Commerce

ClickPost’s new platform helps brands capture hidden revenue as India’s dark store network explodes to 20,000+ locations

New Delhi: ClickPost, one of India’s leading e-commerce intelligence platforms has launched Prism, a cutting-edge revenue intelligence platform that transforms fragmented quick commerce data into strategic growth levers for brands navigating India’s hyperlocal marketplace. As the sector races toward $5 billion in GMV with 75-85% growth projected for 2025, Prism provides brands the neighborhood-level visibility they need to optimise performance across thousands of dark stores.

As major portions of e-commerce budgets shift to quick commerce, brands face a fundamental challenge: building sustainable revenue streams in an inherently volatile market. Quick commerce remains largely unpredictable, with minimal customer loyalty and hyperlocal demand patterns that shift rapidly across neighborhoods. In this environment, traditional brand strategies fail because essential intelligence, like where brands are truly profitable and which communities drive growth, remains buried in fragmented data.

ClickPost Prism enables this business transformation by giving brands a unified, cross-platform view at the community level. From there, they can identify revenue blind spots and take corrective actions immediately, uncovering what drives growth at the neighbourhood level, not just the pincode or city level. Instead of reactive guesswork, it allows brands to see which specific communities are their revenue champions, allowing them to focus investment on areas that love their products most with precision.

The platform also delivers crucial pricing and market intelligence that helps turn unpredictable Q-comm dynamics into predictable revenue growth. Ultimately, ClickPost Prism gives brands the confidence and the playbook to build a revenue-driving, sustainable growth plan, making every pricing and promotion decision backed by a deep understanding of local customer behavior and competitive dynamics. growth plan, making every pricing and promotion decision feel right because it’s backed by a true understanding of how people shop in their own communities.

With monthly active users growing by over 40% in 2024 and average orders per customer increasing from 4.4 to 6, brands that move from gut-feel decisions to precise, data-backed strategies will gain a clear competitive edge.

Leading brands are already capitalizing on this opportunity. QSR brands like Wow Momo have transformed their business model for quick commerce, launching customized cup noodles and frozen momo packs that now generate Rs 5 crore monthly, with 52% coming from quick commerce platforms. Similarly, Chaayos expanded beyond beverages to sell tea bags and gift packs, tapping into new revenue streams. They achieved this explosive growth by understanding what products succeed in which communities and adapting their approach accordingly.

“Prism’s launch marks a shift in the industry, setting a new standard for how brands leverage hyperlocal intelligence in quick commerce,” said Naman Vijay, CEO of ClickPost. “The brands winning in quick commerce aren’t just the first movers. They’re the ones who’ve figured out how to turn data complexity into a competitive advantage. That’s exactly what Prism enables.”

With the industry poised for explosive growth toward an estimated $57 billion market by 2030, Prism positions brands for market leadership rather than reactive participation. The platform transforms quick commerce from an unpredictable, challenging channel into a sustainable growth engine, accessible for brands at any stage of their local commerce journey.

About ClickPost:
 ClickPost is a logistics intelligence platform trusted by over 450 global brands to optimize supply chain operations and enhance customer experiences. Leading brands like Kapiva, BeBodywise, The Whole Truth Food, and Yoga Bar rely on ClickPost’s intelligence solutions to streamline logistics workflows, reduce costs, and scale sustainably. With expertise in hyperlocal intelligence and connections to 500+ carriers, ClickPost helps brands unlock actionable insights that drive revenue and operational efficiency.

The post ClickPost launches Prism, enables neighborhood-level revenue intelligence for Q-Commerce appeared first on India Retailing.



from India Retailing https://ift.tt/b7ABZXY
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
70 comments
Read more

Sagar Daryani, CEO and Co-founder – Wow! Momo & Saga: From a Kiosk to a Kingdom

Sagar Daryani’s entrepreneurial odyssey from humble beginnings to pioneering success has redefined the landscape of food startups in India. Co-founding Wow! Momo, he has spearheaded the growth of the largest indigenous QSR chain in the country, crafting a remarkable saga of triumph The Genesis: A Visionary Venture Takes Root In 2008, armed with a mere Rs. 30,000 and boundless ambition, Sagar Daryani and Binod Homagai embarked on their entrepreneurial journey while still pursuing their graduation in B.Com Hons from St. Xavier’s College, Kolkata, even before their college results were out. They knew the value for money and boot-strapped to plough back profits and grow their venture. Sagar spearheaded brand expansion, brand creation, and marketing and retail operations. Grew across the city with a strong consumer focus. The early days were hard but keeping track of the money flow was even harder. Believing in the concept of ‘1 rupee saved is 5 rupees earned’, and the lessons they lear...
1 comment
Read more

Homegrown ice cream chain HOCCO to open 250 stores, eyes Rs 400 crore by FY26

Ankit Chona, Founder and Managing Director of HOCCO, delves into the company’s revenue model, growth strategies, and vision for the future… Bengaluru: HOCCO (House of Chonas Collaborative) , the Ahmedabad-based ice cream and quick-service restaurant (QSR) chain, boasts a rich legacy spanning over 70 years, with roots tracing back to pre-independence India. The Chona family has been deeply entrenched in the food industry since 1944, originally operating in undivided Pakistan. Following the Partition, Satish Chona , an engineer with British Overseas Airways Corporation, relocated from Karachi to India. After journeying through multiple cities, he ultimately settled in Ahmedabad, where he established his first QSR outlet in 1953. Three decades later, he expanded into the casual dining segment, launching a restaurant in Baroda while continuing the family’s ice cream manufacturing business. However, in 2017, the company sold its ice cream division to a South Korean firm, shifting its fo...
Post a Comment
Read more