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Digital Icon : Nisha Khatri

Nisha Khatri is a dynamic marketing leader with over 12 years of experience in fashion, lifestyle, and digital transformation. Currently the Head of Marketing at Libas, she is known for building culturally resonant, data-driven campaigns that spark emotional connections and drive business growth.

From launching Kiara Advani as brand ambassador to turning Libas’ flagship sale, Purple Days, into a nationwide retail success, Nisha blends storytelling with strategy to build compelling consumer journeys.

Her career began as a Fashion Producer at Harper’s Bazaar Bride, where she led high-profile editorial shoots, celebrity collaborations, and global destination tie-ups—shaping her creative foundation. She later deepened her appreciation for craft and heritage as a stylist at Good Earth, working with leading names like Raveena Tandon and Samantha Ruth Prabhu.

In her strategic pivot, Nisha joined Campus Shoes as Senior Manager – Marketing, where she led digital and D2C transformation through the award-winning Globalgiri campaign. At Publicis, as Associate VP, she oversaw one of India’s largest influencer marketing programs for Amazon Fashion & Beauty, mobilising 2,500+ creators and impacting ₹250 cr+ in sales. The initiative had real-world outcomes, helping thousands of women access financial inclusion through digital tools.

Nisha is also a certified therapist and mental wellness advocate, hosting the podcast Blessing in Breaking to reduce loneliness and champion emotional health. Off-duty, she tends to her terrace garden and chases the world’s best tiramisu.

Her rare blend of creativity, empathy, and business acumen makes her a standout in India’s marketing landscape—transforming brands with purpose, precision, and heart.

BUSINESS MANTRA

Memorable experiences drive loyalty. Thoughtful execution drives growth.

KEY CAMPAIGNS IN THE LAST 2 YEARS

  • Brand Ambassador Launch – Kiara Advani:
    Launched Kiara Advani as brand ambassador—not just for celebrity appeal, but to emotionally connect with India’s modern woman. Seasonal films, curated anthems, PR boxes, influencer tie-ups, and activations across premier institutions like IITs, NIFTs, and DU helped drive youth resonance and elevate brand relevance.
  • Purple Days Retail Transformation:
    Transformed Purple Days from a digital event into an in-store celebration—creating hype, long queues, and turning a sale into a cultural phenomenon. Followed by multiple premium store launches, including a grand flagship in Lajpat Nagar.
  • ‘Saj Dhaj Ke’ Wedding Collection Campaign:
    Brought Libas’ wedding and occasion wear line to life, spotlighting rituals and celebrations. This also marked the launch of the Chandni Chowk store.
  • ‘Women Who Build’ Campaign:
    Gave a fresh voice to workwear by showcasing India’s top women leaders and founders. Culminated in intimate events that inspired, educated, and built real-world connections.
  • ‘Libas Circle’ Store Launch Format:
    Redefined store launches by blending fashion with music and live culture.

IMPACT OF THE CAMPAIGNS

  • Kiara Advani Launch:
    Delivered a 60% jump in brand searches, a 3X increase in social media engagement, and 25% uplift in online conversions during the launch month.
  • Purple Days:
    Drove 130% YoY sales growth, 100x footfall across key stores, and 5x conversions.
  • Flagship Store (Lajpat Nagar):
    Inaugurated in the presence of Vaani Kapoor, it drew 7,000+ visitors. Post-launch, retail sales have remained 15% above average.
  • Saj Dhaj Ke:
    Drove 65% growth in occasion wear category sales within the first two quarters.
  • Women Who Build:
    Boosted workwear revenue by 3x, added a high-aspiration layer to brand perception. Offline CXO events earned 80+ earned media stories and 5M+ organic reach.

TOP MARKETING STRATEGIES AIDED BY TECHNOLOGY

  • Hyper-Personalised Communication at Scale:
    Leveraging AI/ML to serve tailored messaging based on browsing, purchase behaviour, and psychographics—not just demographics.
  • Predictive Analytics for Smarter Media Planning:
    Anticipating demand shifts, category interest, and regional spikes allows brands to move from reactive to proactive—especially in influencer campaigns and retail activations.
  • Immersive Digital Experiences via AR/VR:
    Bridging the online-offline gap, reducing return rates, and driving higher purchase confidence

The post Digital Icon : Nisha Khatri appeared first on India Retailing.



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