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Digital Icon : Nishant Poddar

Nishant Poddar is a visionary marketing leader and brand strategist with over two decades of experience driving growth, innovation, and consumer engagement in India’s dynamic retail and lifestyle sectors. As the Chief Marketing Officer and Head of Retail Experience at Wrogn, he has been instrumental in building iconic youth-focused brands like Wrogn, Imara, Ms.Taken, Single, and Coffee Day.

A founding team member at Wrogn, Nishant brings a unique blend of creative intuition and data-driven strategy to brand building, digital transformation, and customer experience design. He has successfully executed high-impact celebrity and influencer-led campaigns while scaling brands across diverse channels.

His academic journey includes executive programs from IIM Calcutta, IIT Bombay, and IBA, reflecting his commitment to marketing analytics, leadership, and innovation. With deep insight into culture and consumer behavior, Nishant is a trusted voice in India’s marketing ecosystem—shaping the future of retail through compelling storytelling and strategic vision.

BUSINESS MANTRA
Start with the customer, always.
Build brands, not just campaigns.
Let data guide you, let creativity define you.
Embrace change before it forces you.

KEY CAMPAIGNS IN THE LAST 2 YEARS

Over the past two years, Nishant has focused on deepening brand engagement for Wrogn through a strategic blend of content-led campaigns, digital-first innovation, and the adoption of marketing technologies. This included the implementation of a Customer Data Platform (CDP) and enhancements to CRM systems.

IMPACT OF THE CAMPAIGNS

These initiatives significantly boosted customer engagement, improved personalisation, and enhanced campaign effectiveness. Martech integrations like CDP and CRM have enabled better consumer insights, driving smarter decisions and reinforcing Wrogn’s digital-first positioning.

3 KEY CAREER LEARNINGS

  • Consumer-centricity never goes out of style:
    While trends may shift, the core of meaningful brand engagement lies in truly understanding your audience—what drives them, what they value, and what resonates with their lives.
  • Adaptability is a superpower:
    The pace of change in the industry is relentless. Whether it was the shift from ATL to digital, the rise of social commerce, or the explosion of AI—being curious and agile has been key.
  • The real magic happens when data meets creativity:
    Data provides the direction, but it’s creativity that delivers the emotional connection. The most impactful marketing strikes a balance—grounded in analytical rigor, brought to life through compelling storytelling.

TOP MARKETING STRATEGIES AIDED BY TECHNOLOGY

  • Predictive & prescriptive analytics:
    These enable smarter, faster decisions. Data-driven storytelling transforms insights into compelling narratives, while hyper-personalisation at scale allows tailored experiences for individual consumers without losing efficiency.
  • AR/VR-led immersive marketing:
    Redefines brand engagement by creating memorable, interactive experiences.
  • Influencer marketing platforms:
    Bring structure and measurability to a space once driven by instinct.

The post Digital Icon : Nishant Poddar appeared first on India Retailing.



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