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Eternal’s District app forays into fashion retail

New Delhi: In a move to diversify its revenue streams, District, a vertical owned by Zomato parent Eternal, has reportedly entered the fashion retail segment by listing clothing, accessories, and apparel on its mobile app, according to multiple media reports.

Originally launched as a platform focused on dining, events, and going-out experiences, District was later spun off into a distinct vertical and merged with Paytm Insider. Until now, it had primarily served as a ticketing and entertainment interface with no official indication of expanding into the e-commerce space.

The development comes shortly after Eternal reported a 70% rise in revenue to ₹7,167 crore (US $830 million) in Q1 FY26 from ₹4,206 crore (US $487 million) in the same period last year. However, its net profit dropped by 90% to ₹25 crore (US $2.89 million), largely due to ongoing investments in its quick commerce vertical Blinkit and B2B supply platform Hyperpure.

Despite strong revenue momentum, adjusted EBITDA fell 42% YoY to ₹172 crore (US $19.92 million), which CFO Akshant Goyal attributed to increased spending on rapid-growth verticals and experiential services.

The post Eternal’s District app forays into fashion retail appeared first on India Retailing.



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