If the deal goes through, Shunya would become the fourth beverage brand to join Reliance’s portfolio, following its previous acquisitions of Campa, Sosyo, and RasKik
Mukesh Ambani’s Reliance Consumer Products Ltd. (RCPL) is reportedly in advanced discussions to acquire a controlling stake in Shunya, a premium health drink brand owned by the Baidyanath Group’s Naturedge Beverages, according to sources cited by The Economic Times.
Shunya offers zero-sugar functional beverages infused with herbs and is available in flavours such as ‘zesty apple’ and ‘zesty orange’. While exact figures around the potential stake and valuation remain unclear, the move signals Reliance’s growing interest in the booming health-focused beverage sector, which is gaining popularity among urban consumers seeking alternatives to traditional sugary drinks.
If the deal goes through, Shunya would become the fourth beverage brand to join Reliance’s portfolio, following its previous acquisitions of Campa, Sosyo, and RasKik.
Industry analysts view this string of buyouts as part of Reliance’s broader plan to assemble a robust beverage lineup capable of rivaling multinational giants like Coca-Cola and PepsiCo.
Beyond beverages, Reliance has been steadily expanding its footprint across various fast-moving consumer goods (FMCG) categories, ranging from snacks to chocolates, as it aims to become a dominant force in the Indian consumer products space.
The post Shunya Beverages may soon join Reliance’s growing FMCG roster appeared first on India Retailing.
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