Spread across 7,200 sq. ft. and rising four stories high, the new store in Jayanagar is one of the brand’s most immersive and thoughtfully designed spaces yet
Bengaluru: The House of Rare, a premium omnichannel house of fashion brands, has launched its largest flagship store in Jayanagar, Bengaluru, the city where its journey first began.
Spread across 7,200 sq. ft. and rising four stories high, the Jayanagar store is one of the brand’s most immersive and thoughtfully designed spaces yet.
The journey starts with Rareism on the ground floor, showcasing womenswear. The first and second floors house Rare Rabbit’s menswear collections along with Rare’Z, the brand’s streetwear and footwear line. The third floor is reserved for Rare Ones, designed for boys aged 4 to 16.
“Bengaluru is where The House of Rare was born, it’s not just our origin, it’s our heartbeat,” said Lavish Soni, Chief Business Officer, Retail, The House of Rare. “From a single store in this city to a growing national footprint, our journey has been nothing short of remarkable. As we continue to expand across India, bringing the Rare Rabbit experience to new audiences, opening our flagship store in Jayanagar feels deeply personal.”
Established in 2015 under the Radhamani Textiles umbrella, led by Manish Poddar (Chairman, Radhamani Textiles) and Akshika Poddar (Managing Director, Radhamani Textiles), The House of Rare currently boasts over 170 retail stores.
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