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D2C fashion brand MyDesignation debuts in Bengaluru

Bengaluru: Kerala-based fashion and lifestyle brand MyDesignation is expanding beyond the state with its first store in Bengaluru. The new outlet, located on the popular 100ft Road in Indiranagar, is the brand’s fourth store overall.

After successful stores in Trivandrum, Kochi, and Calicut, MyDesignation is bringing its unique design and customer-focused approach to one of India’s most vibrant retail areas. The 1,500 sq. ft. store features a bright yellow façade, an open floor layout, dynamic seating, and a wave-shaped ceiling design, offering shoppers a fresh and inviting experience.

To celebrate its Bangalore debut, MyDesignation has created exclusive Bengaluru-themed carry bags, highlighting its local connection.

Bengaluru is already the brand’s top online market in India, with thousands of customers living near the new store. The physical outlet will allow the brand to engage more directly with this growing community.

“Launching our latest flagship store on Indiranagar’s 100ft Road marks a defining moment for MyDesignation,” said Swaroop Krishnan, Co-founder, MyDesignation. “Bengaluru represents not just a new market but an energetic fashion landscape where ideas and individuality thrive. ‘We see this expansion as both a commitment to our loyal customers and a statement about where Indian retail is headed towards premium experiences and bold design.’’

“What began as a dream in a small room, driven purely by belief and relentless effort, now takes shape in the heart of Bangalore,” said Vishal Venugopal, Vice President, Media, MyDesignation. “This milestone is more than just a store, it’s a testament to what’s possible when you stay hungry, show up every single day, and refuse to settle for anything less.”

Backed by strong consumer demand and data-led decisions, the brand has achieved capital break-even and profitability within three months of launch at each of its three existing outlets and aims to replicate this track record in Bengaluru.

The post D2C fashion brand MyDesignation debuts in Bengaluru appeared first on India Retailing.



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