Alongside this, the month recorded significant fundraises, IPO moves and strategic investments, indicating sustained momentum in the country’s retail, fashion and lifestyle sectors
India Retailing Insights: In July 2025, more than 155 store openings, relaunches, format experiments, and renewals occurred for over 100 brands across India and select overseas markets. Alongside this, the month recorded significant fundraises, IPO moves and strategic investments, indicating sustained momentum in the country’s retail, fashion and lifestyle sectors, as per the data compiled by IndiaRetailing Insights.
Offline expansion: widening reach and refining formats
Retailers in July expanded into new geographies. North India led store openings, with brands moving beyond metro strongholds into tier II and III cities such as Jabalpur, Raipur, Dehradun and Pathankot. Premium and lifestyle labels, including House of Creed, Bewakoof, GANT and Reid & Taylor, added a mix of high-street, mall and exclusive outlets, reflecting an emphasis on curated premium reach alongside scale.
In the South, Bengaluru, Chennai and parts of Kerala hosted flagship and differentiated format launches. SIORAI opened a luxury flagship in Bengaluru, EUME launched its flagship travel gear store, and regional brands such as Shobitam and Style Union reinforced localisation as a key growth driver.
The West – particularly Mumbai and Pune – saw activity in both luxury and mass segments. House of Banaras, Rado and Skechers expanded or upgraded stores, while new F&B entrants like Wagamama and Le Pain Quotidien added fresh options.
East and Central India witnessed more selective expansion, with Reebok and Metro Shoes entering Assam, and Jaypore and Renne Cosmetics strengthening their presence in Chhattisgarh and Raipur.
Jewellery maintained a strong offline focus, with BlueStone, Candere, KISNA Diamond & Gold, Solitario Diamonds and Thangamayil adding outlets, underscoring the category’s reliance on in-person trust. F&B chains such as Third Wave Coffee, which added 11 locations, and Samosa Party expanded in multiple cities.
Internationally, Indian brands such as Campus Activewear and Blue Tokai opened in Sri Lanka and Dubai, respectively, while global players including Highlander and Tokyo Talkies entered the UAE.
Capital activity: Funding growth and strategic shifts
Culture Circle raised Rs 3 crore in strategic funding from Ritesh Agarwal, while Solitario Diamonds secured funding at a Rs 300 crore valuation from Gautam Budhrani. TechnoSport signed an MoU with the Odisha government for a Rs 100 crore investment in a new manufacturing facility. Littlebox raised Rs 17.5 crore in its maiden round from Huddle Ventures and Prath Ventures.
In the public markets, Lenskart filed for an IPO to raise Rs 2,150 crore. Omaxe raised Rs 500 crore from Oaktree Capital, PC Jeweller approved a RS 500 crore preferential allotment, Pushpa Jewellers raised Rs 14.05 crore via IPO, and GNG Electronics raised Rs 138 crore from anchor investors. In total, these brands and ventures collectively raised over Rs 3,720 crore in July 2025.
With the festival season approaching and consumer sentiment steady, the combination of wider offline reach and fresh capital positions the retail sector for a potentially strong second half of 2025. Success will depend on how effectively brands turn expanded networks into differentiated customer experiences and how investment translates into sustainable, regionally relevant growth.
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