Marketers need to align with shifting consumer priorities in 2021: Report

Grouping consumers solely by demographics when looking at their buying behaviour and purchase decision-making can give a skewed view of their daily habits and long-term lifestyle choices, says the 2021 update of the 10 global Consumer Types, which are generated using Euromonitor International’s annual Voice of the Consumer: Lifestyles Survey data. The survey coverage includes […]

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