Asda’s new Just Essentials value range, which is set to launch next month, has sparked ire at Waitrose, which believes the branding and name is too similar to its own budget range Essential Waitrose. Waitrose has said it is “surprised” that Asda is launching an essentials range, and has sent a legal letter raising trademark concerns to its supermarket rival. Although an Asda spokesperson said “the word ‘essentials’ is a generic and commonly used term by retailers to describe their value product ranges”, it has yet to respond to Waitrose. This is not the only time that retailers have gone head-to-head in a legal battle. From intellectual property claims to patent infringement and CVA challenges, we break down some of the biggest retail legal feuds over recent years. Marks & Spencer v Aldi Marks & Spencer first began legal action against Aldi last year in an effort to protect its beloved Colin the Caterpillar cake, claiming that the discounter’s Cuthbert the Caterpil...
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