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How Amazon has eliminated friction at checkout

//  Checkout friction is one of the largest reasons for basket abandonment in the sector, especially in bricks-and-mortar retail.
// How do you fix it? You get rid of the checkout, according to Amazon.

The ecommerce giant’s ‘Just Walk Out’ (JWO) technology has revolutionised the bricks-and-mortar retail store caused ripples within the retail industry.

Read the full story on Charged Retail.

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