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ABFRL collaborates with Adobe to transform Omnichannel customer experiences

Aditya Birla Fashion and Retail Limited (ABFRL) announced a partnership with Adobe for a customer experience programme, designed to deliver high-quality digital experiences. As part of ABFRL’s digital transformation strategy, iconic brands including Louis Philippe, Van Heusen, Allen Solly, Peter England, and Pantaloons will utilise Adobe Experience Cloud (AEC) to power their websites and mobile […]

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