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9to10: The Big Boys of Grocery Retail in Small-Town India

To many deep-pocketed retailers, taking their brand to somnambulant towns and townlets located in the backwoods of Bharat, would look like a mug’s game. Why go swinging around such jejune markets when there are greener pastures to graze on? However, for 9to10, a Siliguri, North Bengal-based grocer, these sleepy urban clusters had the potential to […]

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