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96.04% consumers plan to shop from Indian brands this festive season: Survey

Last year, just 57.9% of Indian consumers expressed an interest in shopping locally, Shopify India’s 2022 Festive Shopping Outlook. As many as 96.04% consumers plan to shop from Indian brands this festive season, according to a survey by Shopify. While 81.65% of consumers plan to spend on fashion and accessories, 68.57% planned to buy home […]

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