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Anita Dongre ropes in US-based Salesforce for its omni-channel initiatives

House of Anita Dongre (HOAD) has hired US-based Salesforce to handle its omni-channel initiatives in a bid to tap the growing number of consumers who are increasingly purchasing products through a combination of online and offline, especially after the pandemic. Salesforce will “digitally transform its (HOAD) marketing, e-commerce, and service processes delivering an integrated offline […]

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