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Why is Decathlon changing its name to Nohltaced in Belgium?

Why is Decathlon changing its name to Nohltaced in Belgium?
Decathlon is renaming three of its stores in Belgium to Nohltaced for a period of one month as part of its environmental-friendly campaign. The outlets that would bear the new name are Evere, Namur and Ghent. ‘Nohltaced’ is Decathlon spelled backwards, and it’s done to promote the French retailer’s campaign of ‘reverse shopping’. Reverse shopping […]

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