How Coca-Cola experienced a 5 times growth in its business post its collaboration with Jiomart Partner Mumbai : Why is it important for brands and retailers to work together? Well, it all boils down to the eternal quest for market growth and expansion — the holy grail of success in the retail business. With technology disrupting traditional ways of doing business and shifts in consumer habits spurring quick changes in the retail industry, it has become more important than ever for both brands and retailers to constantly innovate and look for the next opportunity. Also, with competition heating up India’s food & grocery retail industry, even the Goliaths have to fight tooth and nail with the quick-footed Davids — young start-ups and upstarts that are more hungry and determined to carve their own place in the market. It is not uncommon to see young start-ups nipping at the heels of the traditional heavy-weight players. In such a hot-house market scenario where brands and retailers
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