After its second exit in 2009, Dockers is re-entering India with tech-native company Ace Turtle Bengaluru: California-based casualwear brand Dockers has re-entered India in a partnership with technology-driven retail platform Ace Turtle, the companies said in a joint press release on Wednesday. Dockers entered India in 2000 with its parent company Levi-Strauss but the US-based brand subsequently exited India in 2004. The semi-formal khaki brand, which re-entered the Indian market in 2005 after a year break, exited again in 2009 due to the consumer’s deviation from the khaki category to denimwear and formal pants with blended fabrics. “Dockers has been on an exciting journey over the last few years in its evolution to become a more casual, everyday lifestyle brand, and we’re proud of how well the brand is resonating with consumers,” said Natalie MacLennan, chief executive officer of Dockers. “As we build on this momentum, we’re thrilled to expand into new markets and increase ...
Everything you need to become the world’s best retailer. Subscribe to our blog for retail tips, industry trends, product updates, guides, insights, and tools.