What makes Fila unique is its attitude and aura of Italian heritage and workmanship says Abdon Lepcha of Fila
Images Business of Fashion interacts with Abdon Lepcha, the creative director of South Korean athleisure brand Fila Bengaluru: Fila says it has been able to balance the product manufacturing locally versus import in its portfolio. The apparel manufacturing contribution is 80% India and 20% import. The brand is operated under Metro Brands since it was bought over from Batra Group. Fila will be present across all Metro and Mochi stores, Abdon Lepcha, the brand’s creative director informs Images Business of Fashion. Excerpts Tell us more about product diversification that has happened at brand Fila. As a Fashion Sportswear brand, the mantra has been “without beauty, there is no performance”, and as it rightly put, the products are an amalgamation of beauty , style and performance. The product portfolio consists of apparel, footwear and accessories under which most of the lifestyle, sportswear and athleisure styles are covered. In the apparel segment, the products range from crop an...