Skip to main content

French Connection announces Siddhant Chaturvedi as its India brand ambassador

The campaign featuring Siddhant showcases the brand’s new range of fashion fits and the ad campaign is visible across regions and various mediums

Mumbai: UK-based Urbanwear brand, French Connection along with Myntra, has onboarded Bollywood actor, Siddhant Chaturvedi as its first brand ambassador in the country, the company announced in a press release. The campaign featuring Siddhant showcases the brand’s new range of fashion fits and the ad campaign is visible across regions and various mediums.

Speaking about the association, Nihal Rajan, senior vice president- House of Brands, Myntra said, “Siddhant’s persona strikes a perfect balance between being versatile, young, cool, and spirited that perfectly fits with French Connection’s brand values. We are confident about the association with Siddhant strengthening the brand’s reach further and building resonance with the brand’s core audience.”

Speaking about the association, Siddhant Chaturvedi, said, “I am thrilled to represent a global marquee fashion brand like French Connection which has been synonymous with youth fashion over the years. The brand’s design and attitude is Fun, Bold and Quirky which resonates with my persona and style. The ad film emphasizes on expressing individuality through fashion choices and I am looking forward to a fruitful partnership as there is mutual admiration towards youth fashion.

With him at the helm, French Connection’s new campaign is set to build stronger brand salience with its young and sophisticated audience cohorts across top metros and tier 1 cities in the country.

The ad campaign highlights the new season collection, centered on the theme- “Find your connection.”

French Connection was founded in 1972 and set out with the aim to create design-led, fashionable clothing.

An integral part of the FlipKart Group, Myntra platform offers a wide range of over 6000 leading fashion and lifestyle brands in the country such as H&M, Levis, U.S. Polo Assn., Tommy Hilfiger, Louis Philippe, Jack & Jones, Mango, Forever 21, Marks & Spencer, W, Biba, Nike, Puma, Crocs, M.A.C, and Fossil and many more. Myntra services over 19,000 pin codes across the country.

The post French Connection announces Siddhant Chaturvedi as its India brand ambassador appeared first on Retail News | Retail Industry | Business Information & Latest News.



from Retail News | Retail Industry | Business Information & Latest News https://ift.tt/bsMwFz1
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
68 comments
Read more

Coronavirus Recovery: Canadian Small Businesses Must Focus on Easing Employee, Customer Fears

By M. Tina Dacin and Laura Rees A small business has been  given the green light to reopen amid the COVID-19 pandemic . What does it need to consider for employees and customers? Small business owners are reorganizing physical space to account for continued distancing requirements and rethinking supply chains to deliver products and services in new ways to meet changing demand patterns. But they must not forget the hearts and minds of employees and customers. That doesn’t mean replacing a focus on the bottom line, but it helps address the need for a new set of expectations and ways of communicating in terms of product or service offerings, delivery methods and real-time feedback. Based on our expertise in organizational behaviour and past research we’ve conducted, we provide a set of recommendations to help small businesses thrive in our new COVID-19 economy by looking after the hearts and minds of the people most important to businesses — employees and customers. Fear, Anxi...
1 comment
Read more

World's 1st Pizza Subscription Service Launches in Toronto

general assembly subscription user opening delivery box of pizza. photo: general assembly pizza By Mario Toneguzzi Toronto-based General Assembly Pizza has launched what it describes as the world’s first pizza subscription service as it also plans to aggressively expand its product offering in the near future by opening a new concept in the market. "Since opening our doors in 2017, we have pushed for the best guest-experience possible — that's why our dough is 100 percent naturally leavened, that's why we have a purpose-built 400-square-foot pick-up and delivery area, and that's why we’ve launched a direct-to-consumer subscription-based ecommerce platform,” said Founder & CEO Ali Khan Lalani. “In 2020, providing the best guest experience means General Assembly Pizza has to be more than a restaurant. I'm proud to say that after almost six months of planning, many roadblocks, and countless pivots — all while maintaining our day-to-day restaurant operatio...
1 comment
Read more