Amazon leads the e-commerce companies pack with Flipkart close at its heels followed by BigBasket according to an Empower India report Bengaluru: E-commerce platforms Amazon, Flipkart and BigBasket are at the forefront of reducing single-use plastic in e-commerce, according to a research report by Empower India, a digital solutions provider. Amazon leads the pack with Flipkart close at its heels, followed by BigBasket. While Amazon saved 97,222 metric tonnes of single-use plastic in 2021, Flipkart came a close second by eliminating all single-use plastic packaging at its Indian fulfilment centres, and BigBasket is piloting a project to eliminate packaging from fruit and vegetable deliveries across India by 2023. According to experts, 94% of plastics are recyclable whereas India only recycles about 60% and the rest is discarded into landfills and water bodies. As a result, sustainability in packaging is becoming increasingly crucial. According to data online, Amazon is making stead...
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