Travel accessories, kids’ apparel, makeup products, fitness supplements & sports items, watches, books, phone accessories as well as healthy snacks were most in demand during the initial sale days of this year’s festive season. New Delhi: E-commerce order volumes grew by 20% during the first four days of this year’s festive season sales (26-29 Sept 2024) compared to the first four days of the festive season sales last year (7 – 10 Oct 2023), as per Gurugram-based software as a service (SaaS) company Unicommerce’s data. In the same period, the gross merchandise value (GMV) also increased by 24% over last year. Unicommerce analysed over 1.3 million order items processed through its platform during the initial days of the sale to assess the trends for this year. Some of the product categories that observed notable increases in volumes include fashion & accessories with over 32% growth with high demand for products like travel accessories, watches and kids’ apparel. Makeup prod
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