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Digital Icon : Shruti Shukla

With over 14 years of experience in e-commerce and retail management, Shruti Shukla has established herself as a leader in driving growth, profitability, and operational excellence. Beginning her journey as a Senior Executive at Treadstone, she cultivated her skills in product development, vendor management, and client relations.

Transitioning to Yebhi.com as a buyer, Shruti played a pivotal role in developing ranges for private labels and maximizing net sales through proȱ table articles. Her career trajectory soared when she joined Snapdeal.com as a category manager for footwear, where she led the successful launch of the footwear category, managed P&L, and implemented strategies to enhance category discoverability and conversion rates.

As the head of e-commerce at Monte Carlo, Shruti oversees the entire e-commerce business, managing P&L, driving sales growth, and providing strategic direction. With expertise in business planning, budgeting, vendor management, IT technologies, and category management across diverse segments, such as clothing and home furnishing, Shruti navigates the complexities of the e-commerce landscape with ȱ nesse, consistently achieving tangible results in revenue generation and operational efficiency.

The post Digital Icon : Shruti Shukla appeared first on India Retailing.



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