Skip to main content

How Cava is Capturing India’s Athleisure Market

Founded in 2020, Cava Athleisure is now targeting a monthly recurring revenue of Rs 2.5 crore while planning to expand into offline markets

Cava Athleisure, launched in 2020 by Bengaluru-based sister-duo Ria and Shreya Mittal, is brand that specialises in adaptable athleisure wear. Funded by Spring Marketing Capital, the brand has quickly made a mark with its commitment to quality fabrics and trims, ensuring a perfect blend of functionality and fashion.

Their product range, which includes joggers, leggings, shorts, tops, co-ords, and hoodies, is priced affordably between Rs 800 and Rs 2,500.

Cava Athleisure achieved a total sales figure of Rs 5 crore in FY 2023-24. The brand aims to scale further in FY 2024-25, setting ambitious milestones, including achieving a monthly recurring revenue of Rs 2.5 crore and expanding into offline markets.

“Our target is to capture marketing share while doing it sustainably and building brand recall,” said the founders.

To drive its growth, Cava collaborates with key business enablers such as Shopify, Unicommerce, Myntra, Litestore, and Shiprocket, leveraging their expertise to streamline operations and enhance customer experiences.

The post How Cava is Capturing India’s Athleisure Market appeared first on India Retailing.



from India Retailing https://ift.tt/H5DclVZ
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
68 comments
Read more

Coronavirus Recovery: Canadian Small Businesses Must Focus on Easing Employee, Customer Fears

By M. Tina Dacin and Laura Rees A small business has been  given the green light to reopen amid the COVID-19 pandemic . What does it need to consider for employees and customers? Small business owners are reorganizing physical space to account for continued distancing requirements and rethinking supply chains to deliver products and services in new ways to meet changing demand patterns. But they must not forget the hearts and minds of employees and customers. That doesn’t mean replacing a focus on the bottom line, but it helps address the need for a new set of expectations and ways of communicating in terms of product or service offerings, delivery methods and real-time feedback. Based on our expertise in organizational behaviour and past research we’ve conducted, we provide a set of recommendations to help small businesses thrive in our new COVID-19 economy by looking after the hearts and minds of the people most important to businesses — employees and customers. Fear, Anxi...
1 comment
Read more

World's 1st Pizza Subscription Service Launches in Toronto

general assembly subscription user opening delivery box of pizza. photo: general assembly pizza By Mario Toneguzzi Toronto-based General Assembly Pizza has launched what it describes as the world’s first pizza subscription service as it also plans to aggressively expand its product offering in the near future by opening a new concept in the market. "Since opening our doors in 2017, we have pushed for the best guest-experience possible — that's why our dough is 100 percent naturally leavened, that's why we have a purpose-built 400-square-foot pick-up and delivery area, and that's why we’ve launched a direct-to-consumer subscription-based ecommerce platform,” said Founder & CEO Ali Khan Lalani. “In 2020, providing the best guest experience means General Assembly Pizza has to be more than a restaurant. I'm proud to say that after almost six months of planning, many roadblocks, and countless pivots — all while maintaining our day-to-day restaurant operatio...
1 comment
Read more