Skip to main content

Marico’s Plix ropes Shraddha Kapoor as brand ambassador

Kapoor will feature as the face of Plix’s latest campaigns: ‘Plix Lagao Baal Badhao’ and ‘Har Din Karo Glow Andar Se’

Bengaluru: Plix, a subsidiary of FMCG powerhouse Marico and one of India’s largest plant-based nutrition and personal care D2C brands, has onboarded Bollywood icon Shraddha Kapoor as its new brand ambassador to champion its haircare and nutrition ranges, a press release said on Tuesday.

“Welcoming Kapoor to the Plix family is a major milestone for us. Her effortless charm and commitment to clean, plant-based haircare & skincare perfectly align with our brand values,” said Plix co-founders Rishubh Satiya and Akash Zaveri.

Kapoor will be seen as the face of Plix’s two new campaigns: ‘Plix Lagao Baal Badhao’ and ‘Har Din Karo Glow Andar Se’.

“I love Plix’s plant-powered approach and I am amazed by how well-researched and effective the products are. The products are so easy to use, even when I’m traveling—it’s such a simple way to take care of my skin and hair. Partnering with Plix is about empowering everyone to embrace their inner beauty with products that truly work,” said Kapoor.

The post Marico’s Plix ropes Shraddha Kapoor as brand ambassador appeared first on India Retailing.



from India Retailing https://ift.tt/a5U2c4V
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
70 comments
Read more

Sagar Daryani, CEO and Co-founder – Wow! Momo & Saga: From a Kiosk to a Kingdom

Sagar Daryani’s entrepreneurial odyssey from humble beginnings to pioneering success has redefined the landscape of food startups in India. Co-founding Wow! Momo, he has spearheaded the growth of the largest indigenous QSR chain in the country, crafting a remarkable saga of triumph The Genesis: A Visionary Venture Takes Root In 2008, armed with a mere Rs. 30,000 and boundless ambition, Sagar Daryani and Binod Homagai embarked on their entrepreneurial journey while still pursuing their graduation in B.Com Hons from St. Xavier’s College, Kolkata, even before their college results were out. They knew the value for money and boot-strapped to plough back profits and grow their venture. Sagar spearheaded brand expansion, brand creation, and marketing and retail operations. Grew across the city with a strong consumer focus. The early days were hard but keeping track of the money flow was even harder. Believing in the concept of ‘1 rupee saved is 5 rupees earned’, and the lessons they lear...
1 comment
Read more

World's 1st Pizza Subscription Service Launches in Toronto

general assembly subscription user opening delivery box of pizza. photo: general assembly pizza By Mario Toneguzzi Toronto-based General Assembly Pizza has launched what it describes as the world’s first pizza subscription service as it also plans to aggressively expand its product offering in the near future by opening a new concept in the market. "Since opening our doors in 2017, we have pushed for the best guest-experience possible — that's why our dough is 100 percent naturally leavened, that's why we have a purpose-built 400-square-foot pick-up and delivery area, and that's why we’ve launched a direct-to-consumer subscription-based ecommerce platform,” said Founder & CEO Ali Khan Lalani. “In 2020, providing the best guest experience means General Assembly Pizza has to be more than a restaurant. I'm proud to say that after almost six months of planning, many roadblocks, and countless pivots — all while maintaining our day-to-day restaurant operatio...
2 comments
Read more