Top omnichannel retail players discussed their digital journeys and at the 22nd India Fashion Forum in Bengaluru Bengaluru: The central factor of every company is consumers. It’s vital to consider and understand customer needs, challenges, emotions, and preferences before confirming the right merchandising platform, top industry leaders said in a panel discussion titled ‘Omnichannel Strategies for a Unified Customer Experience’ on Tuesday at the India Fashion Forum 2023. Customers, especially Gen-Z and millennials, rely mostly on social media platforms for shopping. Thus, building a brand with the help of social media bring forth the ability to voice a brand message, deliver deeper insights, mission and values. According to Amit Arora, chief information officer of SHR Lifestyle, “Wherever the customers are available, like Facebook, Instagram or WhatsApp, we should use it. Listening to the customers is important for brand development and it builds credibility and faith in the b...
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