// Frasers Group has bought Missguided out of administration for £20m // The Sports Direct-owner will operate Missguided as a separate business Frasers Group has bought Missguided out of administration for £20million, beating off competition from Boohoo. The retail group has also bought Missguided owned menswear site Mennace. It plans to operate Missguided as a standalone business within the Frasers Group. Frasers Group chief executive Michael Murray said: “We are delighted to secure a long-term future for Missguided, which will benefit from the strength and scale of FG’s platform and our operational excellence. “Missguided’s digital-first approach to the latest trends in women’s fashion will bring additional expertise to the wider Frasers Group.” READ MORE: Missguided staff sacked on video call as suppliers mull legal action Missguided collapsed into administration on Monday, appointing Teneo Financial Advisory to manage the process, after a winding-up petition was i...
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